I’ve learned a lot about the cosmetics industry since beginning Nadarra. Most customers strolling through the aisles of Shopper’s Drug Mart, browsing through rows of glossy, labeled bottles would be surprised to see just how their body lotion or conditioner is made. The ads selling the products on TV show healthy, attractive people nurturing themselves. But step into the factory and you will see this: petroleum to “moisturize”, propylene glycol to “smooth”, fragrance to…well…fragrance… A dash of vitamin E to condition. Then come a slew of broad spectrum preservatives to make the stuff outlast most time capsules.
Often the cosmetic company has nothing to do with the ingredients or formulation of the product. It’s created by an independent commercial lab and branded as the company’s own. Once faceless, plastic bottles are filled, the labels give it identity. The advertisers then go to work to make it worth your money.
The sad thing about most of the cosmetics industry is that it doesn’t have a lot to do with what is good for customers or beneficial for their skin or bodies. Moreover, often the products that are put on the market degrade your beauty rather than nurture it.
For example, when I use the shampoos and conditioners sold in Shopper’s Drug Mart, my skin becomes red and irritated and worse looking in general. It responds to the chemicals in the product by creating a rougher, weathered barrier. Thank goodness there are good natural products for hair out there…
While running a business in the cosmetic industry for almost three years, I’ve come to learn that most cosmetic companies are actually marketing companies–and I can understand why. It’s so hard to do everything yourself. What I’ve accomplished with Nadarra over these three years has amazed me (if I do so say myself!)
Formulating a product, producing it in small batches on a weekly basis, launching at shows, getting into stores, building a website, attracting media attention, fulfilling orders… And the fun has just begun!! Would you like to know more about the ‘real world’ of cosmetics?
The cosmetic industry is a challenging field where small but ambitious companies like Nadarra must strive to bring value to people who use cosmetics. Instead of buying a bottle of junk, customers should be aware of the other options available to them that have perhaps not yet made it into Shopper’s Drug Mart.
In order to give customers that option, the small company must first cough up a rumoured $15,000 stocking fee to be on the shelf for a few months once they’ve paid their production costs. On the shelf, they must compete with the few million dollars Unilever has recently spent to advertise Dove (totally toxic) and Sunsilk (neither sunny nor silky).
Whether or not individuals indulge their skin with Nadarra, it is my hope that they make efforts to support small business in favour of a consumer market where there is choice. The myth of the overnight entrepreneurial success springs eternal. The truth is that most success claws its way up rather than springs and that “principles” are often its dearest albatross.